Letterpress Terms for the Average Joy - 3

Last one!

Goal
To have better knowledge of some of the details that come with letterpress from Spark

Paper
Reclaimed cotton- paper made from the reclaimed fibers of the garment industry.
Joy's reclaimed cotton- no trees were cut down to make your invites, etc. Recycling is a beautiful thing!

Chipboard- unbleached, pressed fiber thick paper, usually made from recycled paper.
Joy's chipboard- Well it's looks and feels like really hard cardboard. It is what the albums are made out of.

Fun Details

Die-cuts- a method of punching or cutting out any special shapes by using a metal form, called a die. Also used to refer to the cut out shape.
Joy die cuts- The shape of the product. Spark has amazingly fun shapes for business cards: circles, squares, ovals, stars, flowers, and many more.

Eyelets- an object that consists of a rim and small hole or perforation to receive a cord or fastener, as in garments. An eyelet may reinforce a hole; a shaped metal embellishment containing a hole.
Joy's eyelets- tiny metal holes that let our fabulous finishers add your choice of colored string to the pocketfolds.

Pocketfolds- not really any sort of definition here, just a cute pocket that holds all the invite stuff. It can be debossed as well, string or a bellyband. to hold it together. Other vendors refer to the pocketfold as an envelopment, enclosure or pouch.

Monograms- a motif made by overlapping or combining two or more letters to form one symbol. Monograms are often made by combining the initials of an individual or company, used as recognizable symbols or logos.
Joy's monograms- on wedding invites, a couple sometimes do their first name initials in a circle for example. (See image above for the AE)

I hope you learned something through this series! If there is something else you would like to learn about let Spark know!!!

National Stationery Show Wrap-up

It was so exciting to complete another National Stationery Show. Connecting with our retailers, potential and existing, was one of our favorite parts. We currently have retailers in 45 locations, and are working on the second wave of releasing our new custom albums. It was a very good feeling to leave the Show with many, many cards in hand of people interested in carrying Spark. Now that we are back home, we are seeing the applications come in from all over and will be speaking with all of you soon.

If you are a retailer considering the Spark custom albums, please don't hesitate to contact us if you have additional questions. We were so thrilled to meet all of you and want to have you feel good about choosing Spark.

Valerie (the creative sister) & Diedre (the organized sister)

Spark at The National Stationery Show

The organized sister and the creative sister arrived in NYC Friday to set up for The National Stationery show at the Jacob K. Javits Convention Center. Pictured above is our booth 1756. We've had a great time so far. It's fun to be back at the show and can't wait for it to start tomorrow. It will be wonderful to meet new and familiar faces. There are so many designers and retailers we are excited to meet over the next few days.

Retailer Profile: Pulp and Ink

Pulp & Ink

Chicago, IL

Owner: Colin Falco
Length in business: since 2001

Why did you choose to carry the new Spark albums: I liked all the designs and love the mixing and matching.
Favorite new Spark design: Margaret

Social Media
Facebook: Pulp and Ink
Twitter: @pulpandink
Website: www.pulpandink.com

We've worked with Colin for four years now, and very much appreciate his business. Located in Chicago's Old Town, he has a wonderful storefront as seen in the photos above. Colin stays on top of the stationery trends, offering his clients a savvy design sense that speaks volumes. Many of the custom wedding invitations we've created with him are among our favorites. We encourage you to visit Pulp & Ink the next time you visit the Windy City!